MCP MARKETING CAMPAIGN SERVICE
It's very difficult as a practicing dentist and school owner to wear all the hats typically worn by owners of other businesses - marketer, administrator, business analyst, manager, director, salesperson, negotiator, and much more. It's even harder to hand over one of the most important functions of growing and profiting from a dental assisting program - educational marketing - to another employee.
Running a successful dental assisting program is so much more than a top-notch curriculum, great instructors, and student services. You need VERY GREAT-rather than very good student-centered marketing campaign.
Marketing is an invaluable tool. One that, when used correctly, has the power to turn your practice-based school into a 100-year brand. That being said, you cannot market the program once and call yourself a pro.
The key to student marketing is consistency and goal setting. As any personal trainer will tell you, the most effective way to reach your goals is by establishing a well-thought out plan that helps you achieve success incrementally. This is the cornerstone of what MCP student marketing is all about.
SO HOW DO WE ACCOMPLISH THIS IN TODAY’S MARKETPLACE?
We have to focus on three core goals:
DRIVE MORE TRAFFIC TO YOUR SCHOOL WEBSITE FROM THE RIGHT CONSUMERS
COVERT THESE WEBSITES VISITORS INTO QUALITY LEADS.
NURTURE THESE QUALITY LEADS INTO ENROLLED STUDENTS.